01
User Research
Stakeholder interviews, contextual inquiry, diary studies. I start by listening: to users, to the business, and to the silence between feature requests.
UI/UX Designer & Design Systems Specialist
Designing
interfaces that
feel inevitable.
I'm Naman Gundaniya. I turn ambiguous user problems into interfaces people actually want to use, blending human research with an AI-augmented workflow that ships faster without sacrificing craft.
“Good UX is invisible.
Great UX feels like it was always there.”
01 / The Process
From first interview to final pixel.
A six-stage workflow where AI accelerates divergence, and the designer owns convergence. Research is never skipped; it's the spine of every decision.
AI-augmented, human-validated
02
UX Research & Synthesis
Affinity mapping, personas, journey maps. Turning 30 hours of transcripts into 3 insights the team can actually act on. Strategy becomes visible here.
03
Information Architecture & Flows
Sitemaps, user flows, task flows. Before any pixel: who goes where, why, and what happens when they get stuck. AI helps generate flow variants; I cut and stitch the right one.
04
AI steps in here →
Low-Fidelity Wireframes
I use AI tools to rapidly generate dozens of low-fi variations, diverging fast to escape the obvious. Then I take the strongest references and manually refine the user flows, fixing the IA gaps and edge cases AI can't see.
05
High-Fidelity Design
AI tools generate hi-fi starting points from the refined low-fi: component layouts, colour exploration. I then take over: fixing typographic rhythm, pressure-testing accessibility, and polishing micro-interactions.
06
Prototyping, Testing & Handoff
Interactive prototypes, usability testing via Maze, then a clean design-system handoff with specs and QA. The loop closes back to research, where every shipped feature becomes a hypothesis for the next round.
02 / Selected Work
Case studies in research-led design.
A snapshot of recent engagements. Each project below is grounded in user research, validated through testing, and shipped with a documented design system.
Healthcare / SaaS
Mediflow 360 / Clinic OS Redesign
Redesigned a dense clinical dashboard into a calm, role-based workspace. Cut task completion time by 41% for nurses through restructured IA and a token-driven design system.
B2B SaaS / 2025
RevOps Central / Marketing Site
End-to-end website redesign: research, IA, hi-fi, and a flexible component library the in-house team now maintains solo.
Fintech / Mobile
Pulse / Personal Finance App
A behaviour-first budgeting app. Onboarding redesigned around mental models, lifting 7-day retention by 28%.
Healthcare
Cura / Patient App Redesign
A healthcare app overhaul focused on accessibility (WCAG AA) and emotional tone. Rebuilt the appointment flow end-to-end.
E-commerce
Atelier / DTC Storefront
Conversion-led redesign of a boutique DTC storefront. New PDP lifted add-to-cart by 22%.
03 / AI-Augmented Workflow
Where AI enters, and where it doesn't.
A transparent map of how generative tools accelerate ideation and hi-fi generation, while research, synthesis, and contextual judgement stay firmly human.
Stage 04 / Low-Fidelity · Ideation
AI as a divergence engine.
I prompt AI tools with the refined user flows to generate 15–20 low-fi wireframe variations in minutes. The goal isn't to use them; it's to escape my own defaults and surface layouts I wouldn't have sketched. Then I manually rebuild the user flows, fixing the IA gaps AI can't perceive.
1
Refined user flows + IA
Human
✦
Generate 15–20 wireframe variants
AI
✦
Surface unexpected layouts
AI
2
Curate, fix flows, rebuild low-fi
Human
3
Heuristic review + edge cases
Human
Stage 05 / High-Fidelity · Generation
AI generates the first 70%.
AI tools turn the refined low-fi into hi-fi starting points: component layouts, colour systems, spacing scales. I take the last 30%: typographic rhythm, accessibility pressure-tests, motion choreography, and the micro-details that separate 'good from afar' from genuinely good.
1
Refined low-fi + design tokens
Human
✦
Generate hi-fi component layouts
AI
✦
Colour & spacing exploration
AI
2
Polish typography & motion
Human
3
Accessibility audit & QA
Human
04 / Client Voices
What teams say about working with me.
Five engagements, five products shipped. Below are excerpts from clients who hired me specifically for UI/UX leadership.
Naman redesigned our entire clinic OS from the ground up. His user research surfaced pain points our team had missed for two years, and the design system he delivered is still the backbone of our product.
IA
Ishika A.
Product Lead / Healthcare SaaS
He redesigned our web app with a level of UX rigour I hadn't seen before. His grasp of component libraries, Tailwind, Bootstrap, and custom tokens accelerated our revamp dramatically.
MD
Mudit D.
Founder / B2B SaaS
From day one till execution, Naman handled the UX redesign with precision and detail. His approach to understanding the vision and converting it into a live, accessible product is immaculate.
MV
Manoj V.
CEO / Healthtech Startup
Extremely talented designer with great communication and a relentless eye for detail. He worked closely with our engineering team, carried the UX ownership end-to-end, and elevated every screen.
DR
Danny R.
Product Manager / SaaS Platform
Naman is a great designer: responsive, flexible, and genuinely open to feedback. The Figma flows and design documentation he delivered were the cleanest handoff our dev team had ever received.
RS
Rishubh S.
Co-founder / RevOps Central
A true team player. He brainstormed, iterated, and delivered, with amazing character and dedication to the craft. The design system he left behind still scales with us a year later.
P
Pratik
CTO / SaaS Startup